2013 – the CSP's digital year in numbers

We've mined the data archives to give you a feel for the scale of the CSP's digital communications activity in 2013.

In an average month in 2013...

110,468 people made 170,422 visits to the CSP website and looked at 669,629 pages.

That's 26,500 more people per month than in 2012

CSP members

89.3% of members had an active site account. That's after we culled 5,000 accounts that hadn't been used for two years.

On average, 31.7% of members logged in at least once a month

94.0% of account holders had completed their membership profile

Member opinion

73% of members rated the usefulness of the CSP's website and online communications as high

Content

We published 1,857 items of CSP content

The most popular sections of the site were (and the change from 2012)

  1. iCSP (-)
  2. Publications (+1)
  3. Careers and development (-1)
  4. Physio2u (+2)
  5. News (-1)
  6. Events (+2)
  7. Frontline (-2)
  8. Your health (+1)
  1. Membership (-2)
  2. Practice (-)
  3. Professionalism (-)
  4. About the CSP (-)
  5. Programmes (+3)
  6. Union support (-1)
  7. Physiotherapy journal (+1)
  8. Nations and regions (-1)

Networking

We have125 interactiveCSP networks, plus three countries, ten English regions and 17 professional network sites

300 facilitators manage our online networks. We trained 85 of them in 2013

Members and staff posted 18,418 pieces of content across the networks - that's 10% up on 2012

Search

The most popular things people searched for on the CSP site

  1. pebblepad
  2. eportfolio
  3. courses
  4. cpd
  5. outcome measures
  1. reflection
  2. tax relief
  3. code of conduct
  4. uniform
  5. jobs

People made 152,517 searches for practices on Physio2u

Physiotherapy news - the weekly CSP bulletin

We emailed 45,454 members with the final issue of the year

We recorded that an average of 27.7% opened each email but there are some that we couldn't track

The most popular articles were

  1. TV presenter Marr praises stroke physios (again) - 1846 clicks
  2. Society issues revised guidance on chaperoning - 1839 clicks
  3. Changes in tennis, not wet court, caused Wimbledon injuries, says physio - 1820 clicks
  4. Latest pay and pension plans unfair, says CSP - 1448 clicks
  5. BBC thanks physios for Marr's rehab care - 1378 clicks

Mobile

Almost one in three site visits were on phones/tablets

9.5%

17.7%

29.7%

Dec 11

Dec 12

Dec 13

Over half of our emails were opened on a mobile device

29.3%

46.0%

56.9%

Dec 11

Dec 12

Dec 13

How people found us

What brought people to the CSP site

  1. A search engine result - 55%
  2. Knowing our address - 20%
  3. A link in an email - 15%
  4. A link on another website - 7.5%
  5. A social media link - 1.5%
  6. An advert on a search engine - 1%

What people searched for on search engines (Google mostly) that led them to the CSP site

  1. physiotherapy
  2. csp
  3. physiotherapist
  4. physio
  5. frontline
  1. reflective practice
  2. professionalism
  3. eportfolio
  4. nhs pension calculator
  5. physiotherapy courses

Social media

7,363 people followed @thecsp on Twitter

1,272 people liked /charteredphysios on Facebook

The top three items on our site that drew visitors from Twitter

  1. Do you sit at a desk all day? - 302 visits
  2. Physio darts to the rescue of Mighty Mike - 219 visits
  3. Karen Middleton poised to take on top CSP role - 175 visits

And from Facebook

  1. Independent prescribing gets legal green light - 402 visits clicks
  2. Home Office issues explosive warning on instant cold packs - 374 visits
  3. Frontline viewpoint - Take it easy - 351 visits

Want to know more?

There's plenty more where this came from. Ask if you'd like to know how your area is doing.

We can help you set realistic plans and tell you about your progress.

(Sources: Google Analytics, Campaign Monitor, CSP website)

CSP online communications | 4th floor of 14 Bedford Row | website@csp.org.uk | 020 7306 6638